Lots of business owners out there need to introspect and get an insight into how their business is going. They seem to be totally oblivious of their turnover, cash-flow and the costs. They ignore the value of their clients and take their customers and even employees for granted. Business owners often make a foolish mistake of running after earning new profits and new customers. However, they forget that the existing loyal customers are the main asset of their business.
They do not understand that existing customer relationships have to be valued in order to gain new ones. The old customers and existing clients ultimately feel left out and hence turn to another company providing a better and cost-effective product or service. Treat your customers right or watch someone else do it. You can of course, not afford to lose a customer because of a stupid blunder of ignoring them. Always remember, if you do something wrong, customers will remember it life long and you will lose a loyal customer. Successful businesses often take special care of the existing customers and that is probably the secret to their progress.
Make sure that you don’t have to regret on losing an exiting customer and watch as they approach other companies for more genuine services. No customer likes to be taken for granted. Be grateful to them and express your thanks to them frequently so that they continue to use your products or services.
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