Tata Tea Covered big market in market of Tea in India and Global. Now Tata Tea target to cover 10% market Share in Pakistan, Bangladesh, Sri lanka and other neighbour country.
Tata Tea eyeing huge increase in activity in Southeast Asia, especially Pakistan and neighboring countries of Bangladesh, a company official said Monday top.
"South India, Bangladesh, Sri Lanka and Asia, including Pakistan's greatest contribution to the growth of the company line than in South Asia there are infinite possibilities." Sangeeta Talwar, executive director of the company, said on the sidelines of a function.
He said that the opportunities in Southeast Asia to exploit a new market is growing, but those that already exist.
"We in Pakistan and Bangladesh have very little presence, but we are good partners for joint venture there, us. Now, in a way that we can skip our development have built their businesses" Talwar told reporters.
Company in the tea sector in both countries began to emerge. In Bangladesh, it is less than five percent of the market. Less than seven percent in Pakistan.
"We need to go beyond 10 percent of our efforts to stage a strong distribution and brand image of these two markets will be built .. we will take two years for the market share of about 10 percent in these two countries to achieve "the official said.
The market size of about 45 million kg in Bangladesh, while Pakistan is in the public market of about 70 million kg. One hundred and sixty million pounds of the total market in Pakistan, but that is about half of illegal imports.
He said the company is now focused on delivery.
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