Alexa Rankings – An Introduction

• Do you wish to sell your website and earn a handsome profit for it?

• Are you planning to allow advertising on your website to earn some extra revenue?

• Do you want to check how good your SEO efforts are?

• Do you want to know the popularity of your website among the online community?

If you want to have answers about any of the above mentioned questions, then just use Alexa rankings to get the most accurate answer. These rankings are used to measure the popularity of a website among internet users. Alexa rankings evaluate an entire website as compared to Google’s Pagerank which evaluates only webpages. Some people are highly critical of these rankings and do not consider them as fair, still most of the people use them frequently to verify the popularity of different websites.

These rankings are calculated on the basis of data provided by internet users having Alexa toolbar installed with their web browsers. At the last count, there were over 10 million users who were using this toolbar. The internet users prefer using Alexa toolbar because of its advantages which includes a popup blocker and a search engine entry field. The popup blocker feature was first introduced by Alexa before the other web browsers. Similarly, the search engine entry box is linked to Amazon and Alexa and gives information about specific websites that the user wants to access.

The user data which is used to calculate the websites rankings is calculated by collecting data about percentage of users accessing a site and he number of webpages opened by a user in a single day. The website with the most users gets the top ranking, followed by the other websites. The most common criticism of Alexa toolbar is that it intrudes the privacy of its users and gives data about the websites used by them. Also, many people question the method of calculating data. A major drawback of Alexa toolbar is that it does not work on AOL/Netscape browsers.

There is a common misconception that the Alexa toolbar exists only for the Internet Explorer. But the fact of the matter is that Alexa toolbar also exists for other popular internet web browsers such as Mozilla Firefox, Netscape browsers and other users who use Windows, Macintosh and Linux. In recent times, many other companies such as Compete.com and Quantcast emerged as competitors to Alexa, but Alexa rankings are still considered to be the best. Hence, if you want to impress your clients with the traffic of your website, then start paying attention to its Alexa rankings.

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